Group Chief Design Officer for India's largest fantasy sports platform

Unicorn, India's largest fantasy sports platform, with more than 300 million+ users, with design as a core differentiator.

A Group Chief Design Officer who combined the aesthetic sensibility of a creative director with the systems thinking of a product executive, able to own design culture, build a multi-discipline team, create a full-stack token-based design system, and collaborate at scale.

A leader who paired the sensibility of a creative director with the systems thinking of a global product executive, to own design culture, build a multi-discipline team, and create a full-stack token-based design system for the Indian market. A rare profile even globally.

A structured search across India's top consumer-internet companies and global design-led B2C firms, with significant upfront work to define what the role meant for this specific platform before going to market.

We worked with the founding team to define exactly what Chief Design Officer meant for this specific platform before going to market, so the search targeted the right blend from day one.

The depth of upfront role definition. We spent real effort defining the role before sourcing, which is what made a rare profile findable.

A placement that shaped design culture and grew a cross-functional research and design team, with strong cultural and strategic fit.